How to Add More Context to Your Social Media Content

byBachar Khazaal •
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 People's online interactions have transformed as a result of social media. We're frequently asked how we can add additional context to our social media material. We'll go over several pointers in this post.

How to Add More Context to Your Social Media Content

Social media has become an integral part of our daily lives. The proliferation of platforms has transformed the way we communicate. At the press of a button, they enable instant access to information and entertainment.

And today, social media supplies us with an overload of material that is difficult to sort through.

Furthermore, nearly 200 million companies use Instagram and Facebook to communicate with their clients.

So, how does the increased use of social media by companies, as well as the growth in posts, effect brands?

Unfortunately, important brand changes and campaigns can occasionally be overlooked.

Brands must generate distinctive and compelling content that sticks out from the crowd in order to get seen on these channels.

In this section, we'll go over the current state of social media and offer some advice on how to develop more interesting material.

What Does This Mean?

While the reach of social media postings may be decreasing owing to the increased number of platforms and content, your consumers still rely on these channels to obtain information and engage with companies.

It informs us that we must find out how to get to them in the face of a hostile environment. As a result, we must find a method to make social media operate differently for us.

Part of the problem begins with the content itself.

How can we provide our viewers something that piques their curiosity, stands out, and grabs their attention while staying within character limits?

We provide context.

So, how can you provide context in your postings without making them appear repetitious or boring? One of my biggest annoyances as a user is clicking on a link only to be disappointed by the content.

As a result, consumers may be more hesitant to click on links.

However, if we know what the material is about before I open it, it may entice us to click on it.

The beautiful thing is that marketers and companies can do this using images, expanded updates, videos, layout, and other means. So, let's get started.

1. Look Past the Headline

It's easy: Copy the headline of the post and paste it into a social update. Isn't it simple?

The issue is that it might be really boring! In most situations, it does not sell the post and does not entice visitors to click.

Consider the following instead of simply posting the headline:

Quotes

Use callouts in your update, whether it's a quotation from the story or a line that piqued your interest.

Quotes are an excellent approach to appeal to consumers' sentimental or emotional side and persuade them to continue reading. They also make for readily shared and relevant material.

Statistics

Statistics are an excellent approach to illustrate a point and support a viewpoint. Furthermore, they tend to attract people's attention.

Have a fascinating statistic in your content? Then include it into your social media postings.

Statistics provide a strong foundation upon which to build a post and foster trust in the information you present.

Problems and Solutions

Is your article resolving an issue for someone? Then start there.

Tell your readers about the problem and how your material is assisting in its resolution. This gives users the impression that they are learning something from the content.

With a short Tweet or Facebook post, you may engage with your audience and answer queries in a variety of ways.

Takeaways

Include a key message for your readers is one of my favorite content approaches, especially in longer-form material.

It highlights important elements for the reader and guarantees that even the most sluggish readers may walk away with something.

The same is true for social updates. Don't be afraid to concentrate on the main points.

Want to know how to write the ideal social media update?

I'd recommend this Post Planner article, which discusses everything from appropriate length to passive voice and audience message.

2. Improve Your Imagery Use

This one may appear apparent.

However, photographs, in my opinion, are the key to social media success.

We know that consumers recall visuals more than words, and colors may capture attention far more effectively than black and white.

The difficulty is that we are often lazy in our picture choices. I surely am guilty of this.

We just use a stock image or a featured blog image and call it a day. How beneficial is that?

So, how can we pick photos that will better interest our audience? Here are a few suggestions:

Make Use of Your Words

Remember how I told you to include quotations, takeaways, and statistics in your updates? Take those and turn them into pictures.

It's an excellent method to grab people's attention while also providing more information to your update.

What attracts your eye while you go through Instagram or Facebook? For me, it's a snappy statement or an intriguing statistic that entices me to continue reading.

Include Motion

Whether it's a GIF or a few photos converted into a brief film, it may pause your audience's browsing and capture their attention.

GIFs and videos are entertaining. They draw attention, and developing them has never been easier because to technological advances.

Gifox, ezGif, and Giphy are all free and easy to use.

Include a Voice

Want to offer your users a sneak peek at what they'll get?

Why not approach them directly?

The Indiana Technology & Innovation Association produced a video overview of the conference:

 What I like about this post is that it makes me excited. It tells me about their last conference and what to expect at their future one. It also combines crucial hashtags successfully.

In actuality, you can do this with any material and do it immediately from your phone.

The video, like GIFs, does not need to be difficult, and you may add subtitles for free.

Tell Your Story

You've probably heard the expression "a picture is worth a thousand words." Images enable us to tell stories that we would not be able to tell otherwise. This is especially true for social media.

Assume a company develops a campaign for Mother's Day or Christmas. A photograph of a mother and her children joyfully hugging or a family gathering around a tree exchanging presents might instantly bring back emotions for someone.

No words can express how these advertisements make you feel. They are telling a narrative. They achieve their purpose without the need for lengthy backstories to provide context for the advertising.

The individual is already in the mentality you wish to instill. Use your photographs to go above and beyond the standard. Make use of them to tell the tale you want to tell.

Understand Your Meme

Memes, like the web, spread quickly. You never know what will go viral next, from the Green M&M meme to the Little Miss meme.

Memes, while funny, may be a terrific way to give context to your social media postings. But, like with anything else, don't jump on a meme simply to jump on it.

Instead, make sure it works for your company and accurately conveys the image you want to project.

3. Make Use of Your Whitespace

Expanded social updates - updates that take up more space but don't always include more words - are something I've observed more recently.

Here's one from CNC Activewear.

What I like about these larger updates is that they allow you to provide your followers additional information about what you're discussing without overwhelming the screen.

They have a function and provide your viewers with a respite between each topic.

A few pointers for developing extensive updates:

Make use of Emojis

Emojis, as seen in the above example, can assist you swiftly communicate a statement rather than using extra words. They also draw attention to themselves and assist to break up your material.

Assume you're going to list three items. Instead of writing the digits 1, 2, and 3, use emoji numerals. It makes the same concept but is more visually appealing.

Understand the Network

Remember that if you create extended or lengthy updates, Facebook and LinkedIn will cut them off. Forcing a user to enlarge the text in order to continue reading.

So, prioritize your most vital information and keep length in mind.

Hashtags at the end

Move your hashtags to the conclusion of a lengthy update.

While hashtags can help with searching and giving information, they can sometimes make an update look cluttered.

Putting these at the conclusion can make your content appear more professional and simpler to read.

Get Up and Go!

Social media content has become an essential component of marketing strategy in a wide range of sectors.

However, many marketers fail to develop intriguing content that captures the attention of their target audience.

Incorporating interesting photos, spacing out your text, incorporating videos, and using the appropriate amount of hashtags and emoticons may all assist to elevate your social media material.

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